Hosting is the foundation of every website. Choose the wrong one and you pay for problems — slow loading, frequent outages, poor security, and lost customers.
Choose the right one and you forget it exists — it just works.
In this article we cover hosting types, when each is appropriate, and how to make the right decision for your business.
What hosting is and why it matters
Hosting is the server where your website lives. Every time someone opens your site, their browser sends a request to that server and receives the page back.
Hosting quality directly affects:
- ✓Loading speed — a slow server = a slow site, no matter how well the code is optimised
- ✓Reliability — how often the site is unavailable
- ✓Security — protection against hackers and malicious code
- ✓SEO — Google factors in speed and reliability when ranking
Types of hosting — who each one is for
Shared hosting
The cheapest option. Your site shares one server with dozens or hundreds of other sites.
Price: 2–8 EUR/month
Suitable for: personal sites and blogs · small brochure sites with low traffic · test projects
Drawbacks
- ✗When a neighbouring site is under load — yours slows down
- ✗Limited resources and weaker security
- ✗Not suitable for higher traffic
VPS (Virtual Private Server)
A virtual server with guaranteed resources. You still share the physical server, but you have an isolated environment.
Price: 10–50 EUR/month
Suitable for: business sites with moderate traffic · online stores · WordPress sites with more content
Advantages
- Guaranteed resources — neighbours do not affect you
- Full control over configuration
- Good price/performance ratio
Drawbacks
- Requires technical knowledge to manage
- During traffic spikes — resources are fixed
Managed WordPress hosting
Specialised hosting optimised specifically for WordPress. The provider handles technical maintenance.
Price: 15–75 EUR/month · Suitable for: WordPress sites without a technical team
- ✓Automatic updates and backups
- ✓Optimised for WordPress performance
- ✓Support from specialists
- ✗Higher price · limited to WordPress
Cloud hosting
The site runs on a network of servers. During traffic spikes — resources are added automatically.
Price: from 3 EUR to hundreds of euros depending on usage
Suitable for: sites with unpredictable or seasonal traffic · e-commerce with promotional campaigns · SaaS products
Providers: AWS, Google Cloud, DigitalOcean, Vercel, Netlify
Serverless hosting
The next level of cloud hosting. Code runs only on request — no always-on server.
Suitable for: Next.js and modern JavaScript applications · APIs and microservices · startups and new projects
Five criteria for choosing hosting
Uptime guarantee
Uptime is the percentage of time the site is available. Look for at least 99.9% uptime — that means a maximum of ~8 hours of downtime per year.
99% sounds close, but it means 3.65 days of downtime per year. For an online store — a disaster.
Server location
The server should be close to your visitors. For a site targeting Bulgaria — look for a server in Bulgaria, Romania, Germany, or Austria.
The difference between a server in Germany and one in Singapore for a Bulgarian user can be 200–300ms — noticeable to the user.
Support
When you have a hosting problem — how quickly will you get help? Look for providers with:
- ✓24/7 support
- ✓Average response under 1 hour
- ✓Support in your language (if that matters)
Backups
Automatic daily backups are mandatory. Check whether they are included in the price and how many days back they are kept.
SSL certificate
SSL (https://) is mandatory — for both security and SEO. Most providers include it for free via Let's Encrypt.
Which hosting for which site type
| Site type | Recommended hosting | Price/month |
|---|---|---|
| Personal page/blog | Shared | 3–5 EUR |
| Brochure site (small business) | Shared or VPS | 5–15 EUR |
| WordPress site (mid-size business) | Managed WP or VPS | 15–40 EUR |
| Online store | VPS or Cloud | 20–60 EUR |
| Next.js / modern application | Vercel / Serverless | 0–25 EUR |
| SaaS platform | Cloud (AWS/GCP) | usage-based |
Mistakes businesses make when choosing hosting
- Choosing by price alone — the cheapest hosting is expensive if the site is slow and customers leave
- Ignoring location — a US server for a Bulgarian site adds unnecessary delay
- No backups — "it will never happen" until it does
- Shared hosting for a store — during a promotional campaign the site goes down exactly when it needs to work
- Not thinking about the future — moving a site from one host to another takes time and money
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Our approach
On every project we recommend a hosting solution tailored to specific needs — we do not sell one solution for everyone.
- Next.js projectsVercel or serverless containers
- WordPressmanaged hosting or VPS with optimised configuration
- SaaSAWS or DigitalOcean with auto-scaling
Not sure what is right for your project?
Contact us for a free consultation — we will recommend hosting suited to your stack and traffic.
Request a consultation →Conclusion
Hosting is a decision you make once and live with the consequences for years. It is not the place to cut corners with the wrong choice.
Choose hosting aligned with your site type, expected traffic, and technical stack. When in doubt — consult a technical specialist before you pay.
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